Media Institutions

The institutions for Apocalypto are:

• Icon Productions
• Touchstone

Apocalypto was produced by Icon Productions which is owned by Mel Gibson. Icon Productions is renowned for its Action and Drama texts such as, 187, Braveheart and The Passion of the Christ. This lead to Apocalypto being shaped into a stereotypical Action/Drama text. Although there were new conventions which were implemented into the text, majority of the text used generic conventions from its predecessors.

Apocalypto was distributed by 3 different institutions. Icon Productions distributed the movie internationally whereas, Touchstone Pictures distributed the movie within the USA and 20th Century Fox distributed the movie within Argentina.