Shake and Vac

At the beginning of the advert you can see the woman is dressed in a typical housewife outfit which instantly represents her as the housewife. The advert itself is promoting a cleaning product and with a woman promoting this cleaning product it brings up the ideology of a patriarchy society as males are not seen once in this advert therefore, it is seen as the males are the ones who are placing their women in the household making them clean. The woman is also seen carrying out domestic household tasks such as hoover once again representing her as the stereotypical housewife. This shows that womens place in society during that time did not change and they were there to please their husband, look after their children and make sure the house was clean. Society now expects much more women and these stereotypes attached to women are disposed of as women are more likely to go out and get a job.