Sexy Coke Advert

This advert is very similar to the diet coke advert as they both portray men as the sex objects. The male is seen with his top off which almost makes the female fall to her knees as she is aroused by his "perfect" body. She is seen slowly pulling her skirt up representing her as promiscious. This also brings up the ideology of a patriarchal society as the male has this sexual power of this woman due to his perfect looks. The male is also the subject of the female gaze as he is placed there for all woman to look at.