Sunday 14 December 2008

Flash



The Flash commercial is very similar to the Shake and Vac commercial as they both represent the female in the advertisement as a stereotypical housewife. The female promoting the product is seen wearing a typical housewife outfit consisting of an apron, a skirt etc. This represents the woman as a housewife not only isit the outfit that represents the woman as a stereotypical housewife its the domestic household tasks she is carrying out such as cleaning cupboard, cleaning windows etc. This all reinforces the idea that during that time period society expected women to fulfill these roles and take up the responsibility of a housewife leaving the male to work and allowing him to chase his dream.

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